Copyright 2004-2005 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

INDEX MLM SCHOOL OF EMAIL 

MLM CLASSROOM 2 - Successful E-Mail Marketing

1. What is E-mail (Email or email)? Electronic Mail is the sending and receiving of mail from one computer to another in its broadest definition. Normally we think of it as one company or person sending information to another company or person using the Internet. Our focus in this University lesson is to give you the background and tools to successfully market on the Internet using E-mail or Email. It is by far the most successful means of communication and marketing on the Internet.

2. How to get your Email out to customers and friends! Today with the large volume of Email on the Internet we have to be very professional to get results from our email efforts. Spam is angering everybody and one single complaint can get you shut down! Spam filters can kill your email. You not only have to write good ad copy for an ad but you also have to keep from using words that make your email go “poof” and disappear! Naturally words like Viagra or sex or free are good places to start. Don’t use them in the Header (headline area). Here are some other tips for writing email adcopy SO SPAM FILTERS DON’T KILL THE MESSAGE:

3.Test, Test and More Tests
What is the cheapest way to see if your email will carry your important message and still get through the Spam filters? Test! Brightmail is the largest spamfilter company in the U.S. Sign up with a “HotMail” account and send your email messages to yourself as a first test (instructions for signing up at Hotmail are listed in Free - Dump Accounts section. If you are not on AOL find a friend that is and send your test mail to them.


5. Writing the email - Text has to be right:
Keep format simple, and clean. Do not "play" with dollar signs, fancy characters. You need to do a “hard return” after each line. Do not exceed 58-64 characters per line (ideal is 62); word-wrap works differently with each ISP. Strike the "Return Key" twice after each paragraph. Keep your paragraphs short and concise. Keep your paragraphs short and concise. This eliminates zig-zag unfilled horizontal lines that appear with only one or two words on a next line, followed by other irregularly formatted paragraphs. You have to look professional

Below are shareware utility programs that place hard-returns wherever you set the line length (62 characters recommended).

Software

*c) TextPad. (Shareware)
http://www.textpad.com

a) UltraEdit32 (Shareware)
http://www.idmcomp.com

b) BBEdit (Shareware ~ Mac's)
http://web.barebones.com/products/bbedit/bbedit.html

*Recommended


If you choose not to use one of the above software programs when composing E-Mail messages, use a hard carriage return before you get to the end of each line. Again, maximum line length needs to be 62. If you are constantly making changes in your E-Mails before you send them, just type the whole e-mail, make your final edits, then go through and put your hard returns in when you're finished. This is the reason many people often do their E-Mails in a word processor; to count the characters in the status bar as they are typing.

6. E-Mail Tone:
Keep the tone of your E-Mail enthusiastic, friendly, simple and direct. Write with kindness; the way you would a friend. Use smiley faces and happy tones. Why? Email comes across as grim and ugly without them and causes many problems.

7. Emoticons:
Do use Emoticons so your recipient can tell when you're joking, or not upset. Or, use <G>, *grin*, or LOL (Laughing Out Loud) as appropriate. Just don't over-do!! One or two in a business message should be the maximum. Once again this is a new trend to be tested in email marketing.

Examples:

:O) = Smiling Face

;O) = Winking Face

8. CAPS (Yelling):
DON'T YELL. TYPING IN ALL CAPS IS CONSIDERED YELLING.
Besides being impolite, because many of the “Nigerian” scam letters used all caps, often this causes a spam filter to take out your email.

9. Excellence:
Proofread and polish, then read again one-more-time. Make sure your communication is "clear", and the information requested has been presented more than adequately, and certainly not least, customer benefits have been documented accordingly. Create the "professional e-mail" habit! With practice this gets easier.

10. Willingness To Assist: When responding to E-Mail always try to be helpful without expecting anything in return. It won't take long before others will want to do business with you. You'll have developed their trust and respect. In fact, they will tell others about you too!!

11. Subject: Make your SUBJECT header count. It needs to be sharp, active, and benefit-laden. Busy people are quick to use their delete key. The SUBJECT field has the same power as an advertising "headline". Write a variety of "Subject" lines, pick one, and then polish it some more. Don't use cutesy or misleading headers.
8. Replying To An E-Mail:
EASY! You click "reply", write your reply, send it, go play. Whatever works for you and the recipient. Do, “quote” the “text” you are responding to. It will assist the receiver to discern more easily what your comments are related to. For wrapping “quotes” in a manner that sets them apart (" >" ) seems to be a "standard" now 

9. Business E-Mail:
Start with your business objective, define a compelling offer, and deliver a response-driven, relevant message. Remember the spam filters are always watching.

Examples: Thumbs Down

- "How To Make BIG, BIG Money At Home!!"

- "$90,000 In 90 Days!!!!!"

“Home business makes you $1000’s

Copyright 2004-2005 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

MLM INDEX SCHOOL OF EMAIL 

MLM CLASSROOM 3 - E-Mail Leads & Organization Skills

Once you begin to market online if you're not organized, it could turn into a big nightmare. You must learn how to organize your incoming E-mail. You'll want to know who has contacted you, how they found you, and store them so they are easily accessible.

Auto Filing:
Some online services offer unique facilities, which enable you to predefine characteristics to be automatically filed into certain folders that you can setup.

For example, let's say you have a classified ad posted in several places that instructs viewers to click on a link that says:
mailto:webpilot@freeautobot?subject=PensbyBob (Not active)

When someone sends an E-Mail to the above, you will get an E-Mail with the subject line of "Pens by Bob." If you have your E-Mail client configured right, all E-Mail with that subject line will go directly into one folder without any interaction on your part!

You can also have a different E-Mail address for more than one business offering you may be promoting. Your E-Mail client can automatically sort the incoming mail by the unique E-Mail address for each.

Outlook Express:
Select: Tools
Select: Inbox Assistant
Select: Add

Example:
Click (Right): 
Select: Inbox at the left of your screen where all the folders are lined up.
Select: New Folder, 
You can create your new folders as you set up the filter instead of having to create them before you start the process. You cannot do this with NetScape (See below)
Type: WebPilot Training Forum,
Click: OK

Incoming Mail: (Bottom of Screen)
Click: Move To
Click: Folder
Click: Inbox Folder
Click: WebPilot Training Forum
Click: OK

This will automatically file every MLM E-Mail that comes in for that address.
Repeat these steps for each E-Mail account you have. There are many uses for this feature. Setup as many folders as you feel you need. Drag and drop your existing e-mails into their appropriate folder.

Netscape Messenger:
Select: Edit
Select: Message Filters
Select: New
Type: Filter Name
Unless you are setting up multiple commands for this filter, just use "Match Any of the Following".
Setup: Filtering Criteria (Drop Down Menu), 
Select: Move To Folder
Click: More To Add as required.

AOL:
The most obvious filter they have is you can have up to seven (7) screen names per account and you can switch back and forth while still signed on line. Starting with the 6.0 release you can add folders as you go along, and easily assign E-Mail to the folder of choice when you click at the bottom of your E-Mail "Save To Filing Cabinet". Your menu of folders is made available at this time and you just click the appropriate folder.

Copyright 2004-2005 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

INDEX MLM SCHOOL OF EMAIL

MLM CLASSROOM 4 - Signature Files (Sig file) - Important!

These are very important 3-6 lines following your name in your e-mail at the very end (Closing). It's here you tell the world who you are and what you're doing, and the benefit to your target market. It is a universally accepted form of letting everyone know what you market online and where your site is. A Signature file (Sig file) plays an integral role of your message, the information a person needs to reach you if the "Reply To:" function fails for some reason, or if the "From:" address is not included. The mail handler just looks for the file by name, and attaches it to your out-going E-mail messages as an option.

Use it on all of your outgoing E-mail, posting questions or answering someone's question in a discussion group / forum. Include your website URL and/or E-Mail address. Your E-Mail address is particularly important if you're posting to mailing lists or newsgroups. Use two Enter Key strokes after your name, then enter your "Sig file" information on the next horizontal line. You may want to separate with equal ("=") signs to create a semblance of a divider. Test your links, and proofread.

<<ACU Side Bar>> Always make sure you know the rules of a given mailing list or newsgroup before including your Sig file.]

Rodger Clarke
Lewis & Clark Bicentennial
Come See Us Here: LCR Tours 
mailto:IMCJ621@aol.com



Browser Signature File Setups:

1. Netscape Communicator instructions:
Type: Sig file as a text file
Note: Note Pad is excellent for this. For an example, you might call it sig1.txt.
Select: EDIT from the Taskbar (options on top of the browser page)
Click: Preferences.
Select: Mail & Groups, 
Select: Identity
Enter: In box location of your Sig file. It must be the exact location on your hard drive. 

Example:
C:\\mydocuments\sig1.txt or

2. Outlook Express:
Select: Tools
Select: Stationery
Select: Signature
Type: Sig file
Note: You may either type your Sig line in the box provided or select the File option where you would insert the location and name of your pre-written signature file.

Copyright 2004-2005 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

MLM INDEX SCHOOL OF EMAIL

MLM CLASSROOM 5 - Email Discussion List Resources

Want to meet new prospects and spread the word? A resource people forget about is email discussion lists. MAKE SURE that you have your signature file on every email you sent to the list. You will be surprised at how many people will click on your links to your website. Join an Email discussion list. What are your interests? Art, antiques, boating, cars, computers, cooking, crafts, boats, hiking, jogging, law, motorcycles, parenting, pets, photography, quilting, skiing, sports, etc.

See: ACU Boards, Discussion Groups & Forum Information

Join as many lists as you can reasonably maintain a presence. Remember, the more you join, the more potential exposure you will have for your signature tag. For best results you will need to have something to say almost everyday in as many of them as you can comfortably do.

Ground Rules:
1. Be respectful and write intelligently.

2. Be of assistance to others when you have the knowledge, and experience. You're objective is to get viewer's to read to the end of your post including your signature line as well.

3. Use http:// in your URL's

4. Do not use more than 62 characters per line.

5. Send yourself a few messages to make sure your signature tag looks the way you want it to!!

Your results from this avenue of online marketing will largely depend on.
a) How big the list is, and 
b) How good your 'Sig' tag is!

It's a numbers game. The more posts you have out there the more people will be led to your site and the more money you will make.

Discussion lists are where much of your action will come from. Some of these lists have 1000's of readers who talk about everything from making money to building web sites.

ISoft
http://www.lsoft.com/lists/listref.html
Search for a mailing list from a database of more than 24,000 lists. View lists by host country. View lists with 10,000 subscribers or more. View lists with 1,000 subscribers or more.

List Tool
http://www.listtool.com
Discussion lists and resources.

Liszt
http://www.liszt.com
More than 90,000 lists to choose from, you can also browse topic-specific categories of discussion lists.

Reference
http://www.reference.com
Newsgroup directory, mailing list directory, web forum directory. They also maintain archives of postings from some mailing list discussion groups.

Copyright 2004-2005 by Insights Publishing and America’s Consultants
No copying allowed any violations will result in lawsuits by Insights Publishing
No links allowed to these pages unless by paid contractual agreement

MLM INDEX SCHOOL OF EMAIL

MLM CLASSROOM 6 - E-Mail Hyper Links / HTML  

You don’t need to know anything about HTML anymore; Web programming language, to use its power in your E-Mail. To allow the most flexibility, E-Mail programs use the same general-purpose Internet tool as Web pages to liven up mere text: Hypertext Markup Language (HTML). HTML lets you add formatting such as colors, different font sizes, centering, indentations, pictures, and even hyperlinks. Almost 90% of people on the Internet can now receive HTML email with graphics in it. Remember that RED can get you in trouble with the spam filters

Eudora 4.1 and Netscape Messenger, users simply use the toolbar above the message window to add these effects. The HTML code goes into the message behind the scenes, so you notice only the results. . Eudora sends a plain-text version and an HTML version attached to the same message. Microsoft Outlook and Outlook Express users can visit the Format pull-down menu in any new message window, choose Rich Text (HTML) rather than plain text, and begin to use the formatting toolbar near the top of the screen.

The World Wide Web turns into more of a multimedia party each day. It is so full of graphics, sounds, and streaming videos however, a majority of E-Mail sent still looks stodgy. Surely a happy medium must exist. In fact, most E-Mail programs (or clients) available today have the power to energize E-mail. The features aren’t enough to compete with the animation-obsessed Web, but they’re enough to keep things interesting. Annoyed users look for ways to tone things down.